Silent Thoughts, Take 2

Since Believe Out Loud's video "Silent Thoughts" was posted this weekend, it has had more than 6,000 views. The organization hopes to reach many thousands more, but part of their advertising campaign has hit a wall. Sojourners, a Christian magazine known for progressive articles, has refused BOL's proposal for online advertising. As the organizers say,

To get the word out, Believe Out Loud organizers backed the launch of this viral video with a multi-layered, web-based advertising strategy that included a significant ad buy on the Sojourners web site and email newsletters—home to one of the largest networks of progressive Christians in the U.S.
So, you can imagine our dismay when Sojourners refused to run our ads. In a written statement, Sojourners said, “I’m afraid we’ll have to decline. Sojourners position is to avoid taking sides on this issue. In that care [sic], the decision to accept advertising may give the appearance of taking sides.”

While we are disappointed that Sojourners will not join us in spreading the Believe Out Loud love, it simply means we'll need to work that much harder to show the video ourselves. Share it with your friends, family, pastors, the people who sit in your pews, co-workers and classmates. Don't forget to point them to Believe Out Loud's website for more information about their work, including other branches of the Welcoming Church movement.